Marketing budget cuts call for new approach
In tough economic times, marketing is usually the first budget cut. But that doesn’t mean you have to stop communicating with your customers and prospects. Now is the time to leverage new media to...
View ArticleAdvertisements- Is it a true test of a vertical trade publication’s viability?
Today I was told that an industrial trade publication we had selected to use for a client of ours was not going to run a print edition of their publication. Instead they were offering online ads on...
View ArticleBuilding a Successful Media Campaign
Bad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day!...
View Article
More Pages to Explore .....
